Just in time for Mother’s Day Aldi have created some candles that they say rival Jo Malone candles at a fraction of the price, while an Aldi candle is £3.99 a Jo Malone candle will cost you £44. National newspapers have created a media circus with online stocks sold out already…your only hope is to try instore but be quick as they launched today and Aldi expects these to sell out.
Aldi have stated they smell EXACTLY like Jo Malone candles so I decided to venture to my local Aldi store to grab a couple of these candles and put them to test against my Jo Malone ones. I had never been in Aldi before but my local one opened early so I was there and managed to grab a Pomegranate Noir (NO.3) and a Lime, Basil & Mandarin (NO.1). Aldi also sell a Freesia & Pear scent, all three are the same scents that Jo Malone make.
The picture above shows the Aldi candles which are styled pretty much the same to Jo Malone candles in the clear glass jar with silver lid, the front of the label has the scents and states that it is a luxury fragranced candle. The Aldi candle is larger at 290g with a burning time of 48 hours while the Jo Malone is 200g and burns for 45 hours, you can see the size difference in the picture below.
Quoting from the sun newspaper Mr Tony Baines, joint managing director of corporate buying at Aldi, said: “We believe that everyone should be able to afford the very best for their mums, without the luxury price tag.” and John Davis at European Flavours & Fragrances (EFF), Aldi’s fragrance house, said: “Not only do Aldi’s premium candles equal the quality, strength and performance of high-end alternatives, but they are significantly larger than their premium counterparts meaning the fragrance is likely to be stronger, too.” But here is where the fun starts…
As soon as I was home I opened the Aldi candles with no overpowering scent at all, just a mild pleasant scent whereas with the Jo Malone the scent hits you as soon as your taking the lid off. I started burning these in different rooms with the door shut, I gave the Aldi candle 2 hours to get going as my Jo Malone had been previously used. I had noticed straight away the colour of the wax differs slightly, the Aldi ones are light almost white wax but the Jo Malone is more of a creamy colour.
After around 3 hours my Jo Malone Lime, Basil & Mandarin had scented out the whole room and you could smell it coming through the door into the hallway with a gorgeous overpowering scent that when my doors are open can normally scent out the whole house! The Lime, Basil & Mandarin Aldi candle was a very light scent and could barely scent out the room it was in, so I gave the Aldi candle even longer to get going despite it having 2 wicks! The Aldi candle I had burning for 4 hours before I went out.
So What Did I Personally Think Of The Two Candles
Aldi – Lime, Basil & Mandarin – While it’s not a bad looking candle I’m afraid it just doesn’t do anything for me, the light scent is hardly worth it if it cannot scent out a whole room…the cheap perfume and wax they have used just does not cut it nowadays. With the Aldi candle your missing out on the gorgeous boxes with the detail and care taken to present them to look fabulous in your home, its just a jar..no box..no bow…nothing. If you want just a candle thats nothing fancy with not much scent then go ahead and grab yourself one.
Jo Malone – Lime, Basil & Mandarin – The candle is overpowering the moment you take the lid off and it can scent out a whole room in 20 mins from first lighting! Yes the Jo Malone might be more expensive but your paying for a service too, a gorgeous well made box that the candles are put in with a packet of matches all carefully tied up with a bow and placed into a bag with a spritz of room spray. Once the candle is out of the box the gorgeous black bow that sits atop of the metal lid screams luxury candle, in my opinion I would pay more for a gorgeous scented luxury candle then a luxury Aldi candle with no luxury about it.
Did you grab an Aldi candle or are you a Jo Malone fanatic? let me know what your thoughts are. Thanks for reading.